Privacy Policy

Last updated: 1 October 2025

1. Data Controller

The Data Controller responsible for your personal data is:

Agritrend Ltd.
Llain Fawr, Devils Bridge, Near Aberystwyth, Ceredigion, Wales, SY23 4QU
Email: info@agritrend.co.uk
Phone: 07979061250

2. What Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly:
Contact details (name, email address, phone number, company name) when you use our contact forms.
Any other information you voluntarily provide.

Automatically collected information:
IP address, browser type, device information, operating system.
Cookies and tracking technologies (via Google services and Consent Mode v2).
Website usage data (pages visited, time spent, interactions).

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and provide customer support.
• To process and manage orders and services (if applicable).
• To improve our website, products, and services.
• For marketing purposes, where you have given consent.
• To comply with legal obligations.
• For analytics and measurement using Google Consent Mode v2, which adjusts how Google tags behave based on your cookie consent choices.

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Consent – when you accept cookies or subscribe to marketing communications.
• Contract – when processing is necessary to deliver services or respond to enquiries.
• Legitimate interest – for website security, analytics, and service improvement.
• Legal obligation – when processing is required to comply with applicable laws.

5. Cookies & Consent Mode v2

Our website uses cookies and similar technologies.

• Necessary cookies: Required for website functionality and security.
• Analytics cookies: Help us understand website performance and user behaviour (via Google Analytics).
• Advertising cookies: Used for personalised ads and remarketing, if you consent.

We implement Google Consent Mode v2, which ensures that Google tags (Analytics, Ads, etc.) adjust their data collection based on your consent choices.

You can manage or withdraw your consent at any time via our cookie banner/settings.

6. Data Sharing

We do not sell your data. We may share your personal data with:

• Service providers (e.g., hosting, analytics, IT support).
• Google and other third-party providers (only when you have consented).
• Public authorities, where required by law.

7. Data Retention

We keep your personal data only as long as necessary:

• Contact form enquiries: up to 12 months.
• Marketing data: until you withdraw your consent.
• Analytics data: anonymised after 26 months.
• Legal obligations: according to statutory requirements.

8. International Data Transfers

Some of our service providers (e.g., Google) may process your data outside the UK/EEA. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

9. Your Rights

Under the UK GDPR, you have the following rights:

• Right of access to your personal data.
• Right to rectification of inaccurate data.
• Right to erasure (“right to be forgotten”).
• Right to restriction of processing.
• Right to data portability.
• Right to object to processing.
• Right to withdraw consent at any time.

To exercise your rights, contact us at info@agritrend.co.uk.

If you believe your rights are being violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us