Privacy Policy
Your privacy matters to us. Learn how we protect your personal information.
At Agritrend Ltd. ("we", "our", "us"), your privacy is very important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.agritrend.co.uk, in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Google Consent Mode v2 requirements.
The Data Controller responsible for your personal data is:
Agritrend Ltd.
Llain Fawr, Devils Bridge, Near Aberystwyth
Ceredigion, Wales, SY23 4QU
Email: info@agritrend.co.uk
Phone: 07979 061 250
We may collect and process the following categories of personal data:
Information you provide directly:
- Contact details (name, email address, phone number, company name) when you use our contact forms
- Any other information you voluntarily provide
Automatically collected information:
- IP address, browser type, device information, operating system
- Cookies and tracking technologies (via Google services and Consent Mode v2)
- Website usage data (pages visited, time spent, interactions)
We use your personal data for the following purposes:
- To respond to your enquiries and provide customer support
- To process and manage orders and services (if applicable)
- To improve our website, products, and services
- For marketing purposes, where you have given consent
- To comply with legal obligations
- For analytics and measurement using Google Consent Mode v2, which adjusts how Google tags behave based on your cookie consent choices
We process your personal data under the following lawful bases:
Consent
When you accept cookies or subscribe to marketing communications
Contract
When processing is necessary to deliver services or respond to enquiries
Legitimate Interest
For website security, analytics, and service improvement
Legal Obligation
When processing is required to comply with applicable laws
Our website uses cookies and similar technologies:
Google Consent Mode v2: We implement Google Consent Mode v2, which ensures that Google tags (Analytics, Ads, etc.) adjust their data collection based on your consent choices. You can manage or withdraw your consent at any time via our cookie banner/settings.
We do not sell your data.
We may share your personal data with:
- Service providers (e.g., hosting, analytics, IT support)
- Google and other third-party providers (only when you have consented)
- Public authorities, where required by law
We keep your personal data only as long as necessary:
Some of our service providers (e.g., Google) may process your data outside the UK/EEA. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).
Under the UK GDPR, you have the following rights:
Right of Access
Access your personal data
Right to Rectification
Correct inaccurate data
Right to Erasure
"Right to be forgotten"
Right to Restriction
Restrict processing
Right to Portability
Transfer your data
Right to Object
Object to processing
Right to Withdraw
Withdraw consent anytime
To exercise your rights, contact us at info@agritrend.co.uk.
If you believe your rights are being violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk
We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact: